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EST. in 2007 by Product Designer Lisa Chau, GENERICS began its journey, initially as an urban accessories brand, catering for up to the minute trends on a budget. Over the years, the brand has amassed a local cult following with its expansion into handbags, jewellery, leather goods, knitwear, swimwear, clothing and beauty. GENERICS continues their exploration of affordable every day luxuries, with a shift towards SUSTAINABLE STYLE.