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It's Now Cool
It’s Now Cool is bred from a love of 90’s beach culture & silhouettes. Sexy, minimal bikinis for those who want to show some skin. Designed so you can mix and match tops and bottom and blend prints and solid colors. The luxe brand reflects modern trends, while always honoring what are timeless, sexy fits.
An evolving collection of bikinis & one pieces, crafted to complement the new age global lifestyle. From barely there-cuts to maximize a bronzed body, to greater coverage for shape & comfort - every woman has been considered.