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Georgina and Karen are neighbours in a leafy hills suburb outside Perth. Georgina’s background was in industrial and graphic design, and Karen was a senior account director in advertising. They started helping each other out on small design and branding projects. It wasn’t long before they both realised they could harness their similar design aesthetic and their mutual love of handbags to create something truly great.
Their other mutual love is the poem, My Country, by Dorothea Mackellar. It reflects their own emotional attachment to the raw and wild landscape they live in. With this in mind, they knew their products had to be handmade in Australia.